Why it matters
Ask any LLM a financial question about your business. You'll get a fluent, confident, generic answer — one that doesn't truly know your business, or what happened when businesses like yours made that same decision. We build financial AI at Intuit serving 100M+ customers.
My takeaway: Why Off-the-Shelf AI Doesn't Understand Money — Udi Menkes, Intuit is a model-evaluation signal. The practical read is to tie capability claims to evidence, launch criteria, and regression tests rather than relying on demos or benchmark headlines.