AI Engineer YouTube ยท July 7, 2026

GTM Is You - Victoria Melnikova, Evil Martians

GTM Is You - Victoria Melnikova, Evil Martians video thumbnail
Why it matters

In this talk, Victoria Melnikova revisits interviews with successful developer tool founders (Sam Lambert, David Cramer, Paul Copplestone, Ivan Burazin, Zeno Rocha, Jason Bosco) in San Francisco to derive optimal Go-To-Market tactics for developer tools and AI startups focusing on personal brand. Speakers: - Victoria M

My takeaway: GTM Is You - Victoria Melnikova, Evil Martians is an enterprise-adoption signal. The practical read is to watch how deployment scale, data boundaries, operational ownership, and platform controls change as AI moves out of experiments.