Why it matters
As part of a GTM motion, an AI agent goes live on the site. The first visitor lands. The conversation starts. That's the moment everyone optimizes for- the right conversation, the right offer etc.. It's the wrong moment. A well-built AI GTM system does something very different. By the time a buyer sends their first mes
My takeaway: Build the AI GTM Agent That Knows the Buyer - Dr. Sajjan Kanukolanu, Position2 (Position Squared) is an agent-security signal. The practical read is that autonomy, memory, tool permissions, and third-party integrations are the control surface that needs threat modeling and monitoring.